washyourhands.tv won’t tell you anything you haven’t heard a thousand times from your mother, but maybe this time it’ll get through.
Slapping life sized decals over the door on the way out of men’s bathrooms, JWT Toronto is drawing attention to hands and germs and things that spread.
Small stickers close to the doorknobs read ‘;You washed. This guy didn’t.’; or ‘;92% of guys say they washed. 34% were lying.’; with the website name.
At washyourhands.tv, there are virable videos that should put hand sanitizers on men’s must-have lists.
Created by Sean Gallagher & Steve Turnbull, JWT Toronto
September 12, 2023
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