San Francisco’s Bay Area Rapid Transit (BART) riders face an unexpected scene at the Montgomery Street Station. With a clever 3D illustration, the station’s tunnel is reborn as one of Utah’s scenic icons – the Delicate Arch in Arches National Park – Watch commuters experiencing the installation.
This ad is part of the Utah Office of Tourism’s (UOT) $2.2 million regional spring/summer Utah Life Elevated® campaign and it will stay in place till the end of June. It was created by UOT’s ad agency of the record for the past seven year, Salt Lake City-based Struck. The extensive regional campaign includes network TV commercials, digital outdoor, online display and social media promotion.
Struck executive creative director Steve Driggs explains that the forced-perspective feel of the tunnel installation started with a 3D illustrator scanning the entire tunnel in all of its dimensions, and continued with the scans being plotted based on GPS coordinates in a 3D architectural rendering program. The result does give experiential advertising a cool, new dimension. – Tuija Seipell
Recent posts
-
September 5, 2021
Metrick Cottage and Boathouse, Lake Joseph, Ontario, Canada
A transformation from devout urbanites to resolute cottage-dwellers was unlikely for Torontonians Renee and Ken Metrick, their sons Andrew and Jamie and their families. They...
-
September 1, 2021
Farmhouse Residence in Provence, France
Monegasque Christopher Poyet and Parisian Emil Humbert established their Monaco-based Humbert & Poyet design agency in 2007. Over the years, their well-publicized luxurious projects have range...
-
September 1, 2021
Ruixiang Dental Clinic, Wenzhou City, Zheijang Province, China
The need to upgrade the design of medical and dental offices has been talked and written about for at least three decades. Yet real change...
-
August 23, 2021
Laurel Canyon Residence, Los Angeles, California, USA
Sophisticated but practical would be an appropriate description of the large new family home in Laurel Canyon with interior design by West Hollywood-based Studio Lifestyle....
-
August 23, 2021
Pacific Palisades Residence, Los Angeles, California, USA
First, it is the height, the arches and the whiteness that attract our eyes and strike us as amazing about the main lounge of the...
-
August 22, 2021
Warehouse Gym, Dubai, United Arab Emirates
Those endless rows of black equipment. The overall feel of a gym. We are hoping that one day, someone will disrupt this segment and decide...
-
August 20, 2021
Theorem Winery, Calistoga, California, USA
Theorem Vineyards is one of many wineries located in Calistoga in the Diamond Mountain area of California’s Napa Valley. This region is known as a world-class...
-
August 5, 2021
MDC Next Door, Berlin, Germany
Berlin-based design and architecture firm Gonzalez Haase AAS has reportedly channelled New York artist Gordon Matta-Clark’s ‘building cuts’ into MDC Next Door, their latest retail...
-
August 5, 2021
Beta Cinema Quang Trung, Ho Chi Minh City (Saigon), Vietnam
According to Jade Kim Nguyen, co-founder and CEO of design firm Module K, Vietnamese movie theatres have thrived in recent years in part because they...
-
August 2, 2021
The Rock Residence, Alta Lake, Whistler, British Columbia, Canada
Consistently ranked as one of the top ski resorts in North America, Whistler is located less than two hours’ drive (120 km) up Sea-to-Sky Highway...
-
July 12, 2021
The Salon – Yiorgos Kaplanidis
Shot in one of Athens’ rare and uniquely neo-classical residences, ‘The Salon’ by Greek photographer Yiorgos Kaplanidis is an enchanting piece of whimsy. Framed by...
-
July 10, 2021
Weekend Music Playlist 36