San Francisco’s Bay Area Rapid Transit (BART) riders face an unexpected scene at the Montgomery Street Station. With a clever 3D illustration, the station’s tunnel is reborn as one of Utah’s scenic icons – the Delicate Arch in Arches National Park – Watch commuters experiencing the installation.
This ad is part of the Utah Office of Tourism’s (UOT) $2.2 million regional spring/summer Utah Life Elevated® campaign and it will stay in place till the end of June. It was created by UOT’s ad agency of the record for the past seven year, Salt Lake City-based Struck. The extensive regional campaign includes network TV commercials, digital outdoor, online display and social media promotion.
Struck executive creative director Steve Driggs explains that the forced-perspective feel of the tunnel installation started with a 3D illustrator scanning the entire tunnel in all of its dimensions, and continued with the scans being plotted based on GPS coordinates in a 3D architectural rendering program. The result does give experiential advertising a cool, new dimension. – Tuija Seipell
September 12, 2023
Government Office, Abu Dhabi, UAE
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September 9, 2023
Il Ristoro di Cristiano Filippini, Castelfranco di Sopra, Tuscany, Italy
Every day since its opening in 1785, Antica Macelleria Filippini Cristiano at Piazza Vittorio Emanuele has been the destination of meat-loving inhabitants of the small...
September 4, 2023
Obumex Showroom – Paris, France
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September 1, 2023
Zaura Jewellery Boutique, Ahmedabad, India
More a showroom than a shop, the first location of Zaura jewelry is a fantastic juxtaposition of elements: Bulky rock vs. dainty filigree jewelry. But...
August 9, 2023
PNY Burger restaurant, Nantes, France
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July 17, 2023
The Dolli Hotel – Athens, Greece (Review)
Never thought we would say this about a hotel anywhere, but perfection has indeed arrived in the Athens hotel scene in the form of Grecotel’s...
May 26, 2023
Renovation of A. Quincy Jones’s Smalley House, Holmby Hills – Los Angeles, USA
In 2006, when philanthropist and gallerist Shulamit Nazarian bought the famous Smalley House designed by A. Quincy Jones in 1973 on Holmby Hills in Los...
May 22, 2023
Loft Renovation, Marais, Paris, France
When we first saw the recent loft renovation project by the Parisian design firm Agence Véronique Cotrel we knew we needed to find out more. The...
May 11, 2023
NM Restaurant, Oviedo, Asturia, Spain
Barcelona-based Hazard Studio founder Alfredo Rodriquez has created a tiny puff ball of a restaurant, NM in the revitalized El Vasco Station shopping centre located in...
April 12, 2023
Socca Bistro, Mayfair, London, UK
Lyon, France-born, two-Michelin-star chef Claude Bosi has opened a new culinary enterprise, Socca, located on Mayfair’s South Audley Street in a Grade II-listed building. Socca describes its...
April 10, 2023
G.Bar Brave Beauty Salon, Kyiv, Ukraine
Starting a business at any time is risky and challenging. Starting one in particularly uncertain times is doubly so. But starting one when your country...
April 9, 2023
Officine Universelle Buly Boutique, Kobe, Japan
The LVMH-owned French beauty brand Officine Universelle Buly has recently opened yet another boutique in Japan. It was designed by the brand’s co-owner and creative director...