The work of an extraordinary artistic talent such as CJ Hendry deserves and demands more than plain white walls for its showcase.
That was the approach The Cool Hunter took right from the beginning with her meticulous hand-drawn art work.
TCH first introduced her in Sydney, Australia, as part of the Art Hunter experience in conjunction with Jaguar.
This was followed by her first solo presentation, a four-day exclusive art and food reception at a private luxury residence in Sydney.
Following that successful sell out debut, TCH has just launched CJ Hendry’s 50 Foods in 50 Days Gourmet Experience in Melbourne.
Every one of CJ Hendry’s pieces has been sold out prior to the three events, and such was the case with 50 Foods in 50 Days as well. Each of the 50 square black-and-white hand-drawn pieces, depicting photo-realistic French designer plates with various food items, was sold as soon as the series was announced. The hunger for her art seems to be insatiable!
The CJ Hendry Gourmet Art Experience takes place from March 27 to April 12 at 166 Gertrude Street in Fitzroy, Melbourne’s most interesting neighbourhood. The space used to be a paint store until Kalex Boutique Property Development transformed it into an event space.
To create an arresting milieu for the art and the food, The Cool Hunter briefed its go-to event designer extraordinaire, Sydney-based Natalie Longheon, to create a minimal monochrome gourmet food store stocked with the best packaged food products from Australia and around the world.
As usual, Natalie more than delivered. Dramatic black envelopes the viewer and draws all attention to the mesmerizing art and intriguing gourmet food. The dramatic launch event build and production was by Moth Design.
Catering for our opening was by Melbourne’s best caterer, Georgina Damm from Damm Fine Food. Black cones filled with Parmesan and horseradish gelato topped with caviar and flowers.
Adding to the dark-theme, make-up artist Kate Radford applied smoky eyes for all the waiters. Water for the event was by San Pellegrino, beer by Sample and wine by Handpickedwines.
Coffee is provided by Melbourne’s coffee tasting specialists at Sensory Lab who created a pop up coffee store for the duration of the CJ Hendry experience.
The event branding and graphic design was created by Paper Stone Scissors and the paper for the Art Catalogue was provided by Spicers Australia.
Photography by Peter Tarasiuk.
CJ Hendry Gourmet Art Experience
166 Gertrude St
27 March – 12 April
Monday’s – Closed
Tue to Friday – 12pm – 8pm
Sat/Sun – 10am – 4pm
Closed Good Friday and Easter Sunday – open Easter Saturday
CJ Hendry is exclusively represented by thecoolhunter)