Elite, exclusive, private – Soho House Group’s properties continue to exude an air of privilege and luxury that entices members and non-members with its exclusive, members-only spaces, hotel suites, several restaurant brands and the Cowshed spa brand.
The newest property, Soho House Berlin is Soho House Group’s first outside-UK European property and its largest so far.
It is a private members club and 40-room hotel located on eight floors of a 1928 late-Bauhaus building on Torstrasse in Berlin’s famous Mitte district.
The hotel rooms offer the typical upscale fare: custom beds, rainforest showers, Samsung flatscreens and in-house Cowshed spa products. Some even have restored vintage record players and vinyl LPs to evoke a retro industrial feel also reinforced by exposed concrete and dark paneling.
Soho House Berlin’s hotel rooms are a delightfully mad yet subtle mix of this hard, angular visual language with a padded-velvet lush and prissy 1930s glamour. Soho House’s cool interiors are the work of in-house designer Susie Atkinson and London-based Michaelis Boyd Associates.
Soho House Group operates five Soho House clubs and hotels in the UK and one in each of New York, West Hollywood and now Berlin. The next property, Soho Beach House Miami will open this fall in Mid-Beach, Miami, in the historic Sovereign hotel. – Tuija Seipell