Our new creative ideas agency ACCESS is helping brands and businesses see the world differently. We add substantial value by creating customized experiences that change the consumers’ thinking in some way. A simple idea for our McFancy project for McDonald’s has already been viewed by over 3 million readers through this site. Millions more have interacted with it via hundreds of blogs that have featured it (google ‘;McFancy Mcdonald’s or McFancy by Access Agency’;). And dozens of magazines internationally are featuring the concept in forthcoming issues. That’s several million eyeballs before a single $ has been spent.
Enter our latest concept for Puma that we call SPINSTAR, which aligns perfectly with the brand image. It is a touring program that finds participants who can last the longest in a spin class, with Puma as the backdrop. Participants are offered a free pair of Puma sneakers and workout gear once they pass 2 hours (most spin classes run for 45 minutes). The winners of each session (which can last up to 8 hours) will receive the Puma bike and would then be invited to the final competition where the winner of the longest spin-class is crowned Puma SPINSTAR, receiving $25,000 cash along with $10,000 worth of Puma gear.
Puma renderings created by Dobson White