A fantastic array of imaginary projects keeps materializing from the hands and mind of the talented Jaime Hayón. The Madrid, Spain-born designer’s work covers practical — and impractical — objects, sets, stores, art and graphics. In addition to retail and restaurant environments, he has created furniture for Pallucco, shoes and sets for Camper, designer toys, various kinds of art, and exhibitions including ‘Mediterranean Digital Baroque’ at London’s David Gill Gallery, and ‘Mon Cirque,’ presented in Frankfurt, Barcelona, Paris and Kuala Lumpur.
A retro film-star sensibility joins a more ornate and traditional luxury vibe in the Octium boutique, for which nearly everything was custom-designed — from the furnishings, textiles and display elements to the lighting fixtures and wall treatments. And although within this fantasy world, each selection of jewelry has its own unique display environment, the overall atmosphere manages to seem calm and the look harmonious. The jewelry on display includes the Octium Collection, exclusive pieces, as well as selections from Hanna Martin, Ivanka Trump and Pipa Small and others. – Tuija Seipell