Creating compelling and unique brand experiences is what our new marketing agency ACCESS does best. The incredible interest that media, brands and readers have shown in our postings of just some of our ideas — McFancy McDonald’s, Puma Spinstar, Mini Car wraps and Transformers Skate Park — shows clearly why brands are so keen on creating these kinds of experiences.
These are experiences that are talked about, blogged about and written about. Just Google McFancy McDonald’s and you will get over 10 pages and over 6 million views. Not one of these concepts even exists yet, (with the exception of Mini) but the media interest, online buzz and brands approaching us to experience our way of thinking offers rock-solid proof that they are an effective way to create brand awareness.
Our agency ACCESS taps into our global creative community to offer brands exceptional ideas and execution. If a brand is unable to register an image, product or service in the public’s mind with impact, it has little hope of being relevant. Traditional methods of creating visual impact and effective recall are no longer enough. Today’s consumers demand much more. It takes much more to register under their radar. Imaginative and impactful marketing is now more than ever a core function of a successful consumer-facing business. And to be successful in today’s increasingly competitive environment, companies must learn to stage experiences that engage and speak directly and personally to each of their customer segments. Exciting, unusual, cool brand experiences — both on and offline — are capturing the imagination of today’s consumer. If it is not memorable, then it is just wallpaper.
Our latest project is for Moët – a champagne & chandeliers event showcasing over 100 chandeliers, made from crystal, glass, neon, plastic, paper in a space that can be adapted to suit any environment, from a digital-style marquee at the races to a smaller venue.
Here’s a glimpse at what we are working on.
Transformers 3 Media launch – pop up skate ramp