Ever since we posted our first idea featuring Mini Inflatables, other blogs immediately featured them
And we were immediately inundated with orders. Individuals, agencies, Mini dealers, other brands, retailers, hotels, art & design festivals are crazy about them.
We now have more than 13,000 orders but we have no product yet! So we are super excited that we are now negotiating with Mini Germany to make it all happen!
This is a perfect example of a win-win for all concerned. Mini gets its brand out there in an unexpected space and in a fun and active environment. It is interacting with consumers who love to show off their Mini inflatable on the beach because compared to other boring inflatables, this is just too much fun. It’s big, it’s bouncy, it’s fun.
People react to it with ‘I want one!’ and ‘I want to try that!’ Perfect reaction and brand atmosphere for an active, fun brand.
We even designed a fun Xmas installation using the Mini inflatables as reindeers.
Stay tuned for the announcement of the Mini Inflatables. We expect it to be all ready by Summer 2012!