Thanks to Apple the standard of marketing undertaken by computer and tech companies has dramatically increased. Apple showed the world that tech products can be ‘sexy’ and marketed creatively. The latest brand in this realm to take a creative approach to advertising is Microsoft. New Zealand agency Y&R zoomed in on the idea of home entertainment for this series of ads for the software giant. Promoting Microsoft Vista, which allows you to access your phone, music and photos etc from your PC, the ads are anchored around the idea of making your home a theme park of entertainment – a bouncy castle of fun. – Lisa Evans.
Recent posts
-
October 17, 2024
The B Residence by Vincent Van Duysen: A Testament to Subtle Brilliance
There’s an undeniable alchemy that Vincent Van Duysen achieves in every space he touches, and the B Residence in Lombardy, Italy, is no exception. This...
-
September 26, 2024
Albury Hillside Residence: Rob Mills’ Masterpiece of Nature-Infused Minimalism
Australian architect Rob Mills has mastered the art of architectural storytelling, and the Albury Hillside Residence is the latest chapter in his narrative of thoughtful...
-
September 25, 2024
Pathé Palace: Renzo Piano’s Luxe Cinematic Transformation in Paris
The transformation of the Pathé Palace in Paris by the renowned Renzo Piano is nothing short of cinematic in its own right—a masterclass in merging...
-
September 24, 2024
A Parisian Collector’s Sanctuary with an Iconic View
Nestled in the shadow of the Eiffel Tower, there’s a home that defies the ordinary—a space where art, history, and personal passion collide in a...
-
September 22, 2024
Moment Anna Whisky Bar – Seoul
Tucked within the urban labyrinth of Bukgajwa-dong, Moment Anna defies the traditional notions of what a whisky bar should be. This understated haven in Seoul...
-
September 18, 2024
Tramp: London’s Legendary Nightclub, Reborn for a New Era
London’s nightclub scene has always danced on the edge of both history and reinvention. And no other club has mastered this balance quite like Tramp,...
-
September 18, 2024
Gilda Haus Madrid: A Cinematic Escape Into 1950s Glamour
Madrid’s Chamberí district has just welcomed a new hotspot, but Gilda Haus isn’t your typical bar—it’s a masterclass in how to fuse vintage glamour with a...
-
September 12, 2024
L.A.’s Newest Vision: AKILA Opens on Sunset Boulevard
In a city that thrives on innovation and aesthetic allure, Akila’s latest store opening in Los Angeles emerges as a beacon of high-concept retail design....
-
September 10, 2024
A Quiet Revolution: Studio Asai’s Parisian Hideaway by the Bois de Boulogne
Tucked away on the edge of the enchanting Bois de Boulogne, a Parisian haven unfolds with a balance of restraint and exuberance—Studio Asai’s latest masterpiece....
-
September 7, 2024
The Garrison Club: An Exclusive Tennis Sanctuary in the Heart of Belgravia, London
Nestled in the prestigious enclave of Belgravia, London, The Garrison Club at Chelsea Barracks offers residents a private sanctuary that elevates the concept of sport...
-
September 4, 2024
The TEC Energy Office: A Symphony of Modern Design and Sustainable Innovation
In the heart of Montreal, within the iconic 47-story landmark, 1 Place Ville Marie, lies the new TEC Energy office, a perfect union of modern...
-
August 23, 2024
Crafting Serenity: A Bali Home Rooted in Indonesian Tradition
Jakarta native Ed Gunawan always felt the ocean’s call, and in 2022, he finally answered by making the move to Bali. But when it came...