Jncquoi Lifestyle Concept, Lisbon, Portugal


The concept is ambitious and challenging – as the so-called lifestyle concepts tend to be – with luxury as the over-arching theme.

Opened recently in the historic Tivoli movie theatre on Avenida da Liberdade in Lisbon, Portugal, the three-level Jncquoi includes a restaurant, a deli and bar, and a men’s fashion store.

Additionally, special areas are dedicated to a Laduree luxury bakery, an Assouline corner of art and design books, plus a wine-tasting area.


The interiors are designed by the Barcelona, Spain-based Catalan architect Lázaro Rosa-Violán known for creating numerous multi-brand and multi-segment environments and famous hotels, restaurants and retail projects.


The high-ceilinged 90-seat Jncquoi Restaurant is on the first floor. Portugal’s most extensive wine menu of more than 500 items, century-old frescoes and views of the Avenida give the restaurant an updated cosmopolitan, Old-World feel.


In the centre of the second floor is the 42-seat Jncquoi Delibar surrounded by a gourmet wine and grocery boutique offering cheeses, charcuterie and other deli items. The wine-tasting room is also on this floor, as are the book and bakery boutiques.


On the third floor of the Jncquoi concept store is the Fashion Clinic Men’s boutique, relocated from a few doors down on Avenida da Liberdade.


Luxury brands from around the world are represented in the men’s store including Balenciaga, Balmain, Christian Louboutin, Dior, Dolce & Gabbana, Givenchy, Gucci, Saint Laurent, Tom Ford and Valentino.


The woman behind this all and the entity that ties all this together is Paula Amorim, the eldest daughter of Americo Amorim, one of Portugal’s wealthiest industrialists.

His Groupo Americo Amorim is the largest Portugese entrepreneurial group and it is involved in cork, energy, finance, forestry, real estate and luxury brands.


Paula Amorim now helms most of this but for a long time she has had a special interest in the luxury fashion aspect of the business. The company’s luxury arm, for example, has been involved in the Tom Ford brand since its start in 2007, and owns 25% of the shares of Tom Ford International. Tuija Seipell.


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