Fitness First – Wait Watching

No more living in denial about the size of your waist line, thanks tothis fantastic albeit terrifying guerrilla marketing initiative from thehealth club chain, Fitness First. Unsuspecting commuters in theNetherlands are faced with viewing their body weight in bright lights -quite literally – when they take a seat at this Rotterdam bus stop.Scary to say the very least, but extraordinarily clever and likelyto increase membership numbers at the local Fitness First. Thebrainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level. – Lisa Evans

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