No more living in denial about the size of your waist line, thanks tothis fantastic albeit terrifying guerrilla marketing initiative from thehealth club chain, Fitness First. Unsuspecting commuters in theNetherlands are faced with viewing their body weight in bright lights -quite literally – when they take a seat at this Rotterdam bus stop.Scary to say the very least, but extraordinarily clever and likelyto increase membership numbers at the local Fitness First. Thebrainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level. – Lisa Evans
July 12, 2021
The Salon – Yiorgos Kaplanidis
Shot in one of Athens’ rare and uniquely neo-classical residences, ‘The Salon’ by Greek photographer Yiorgos Kaplanidis is an enchanting piece of whimsy. Framed by...
July 10, 2021
Weekend Music Playlist 36
July 6, 2021
NORM Residence, Baie D’Urfé, Montréal, Québec, Canada
In the recent NORM residence renovation, Montreal-based Alain Carle Architecte has created an elegant study in white that appears even more magical when the cold Montreal...
July 5, 2021
Carla Ridge Residence, Beverly Hills, California, USA
With its 9,800 square feet (910.5 sq. ft) and five bedrooms, Carla Ridge Residence fits perfectly in the portfolio of the developer for whom Los-Angeles-based...
July 4, 2021
RURI Kaiseki Ryori restaurant, Chengdu, China
RURI Kaiseki Ryori is a traditional Japanese restaurant located on the third floor of an office sky scraper in the middle of Chengdu’s high-tech district....
June 24, 2021
Harmay Cosmetics Store, Xidan Cultural Plaza, Beijing, China
Chinese cosmetics firm Harmay began in 2013 as an online-only operation selling its own brand and international imports via the Alibaba-owned shopping platform Taobao. By 2015,...
June 21, 2021
AHC Waterful Desert Spa, Gangnam, Seoul – South Korea
AHC Waterful Desert Spa is the new flagship location and a renewed spa brand of the Korean beauty brand AHC. The soft-hued, open and airy...
June 3, 2021
MUD Residence, Oud-Heverlee, Belgium
When Sophie and Frank De Jonghe were given the opportunity to buy their neighbour’s property, they didn’t hesitate even for a moment. Initially, they intended...
June 1, 2021
MW Apartment, Recife, PE, Brazil
The darker and bulkier, more tropical aspect of Brazilian mid-century modernism is currently under our radar. Compared to its Scandinavian, European or North American counterparts,...
May 31, 2021
Men’s Culture MLC Centre – Sydney, Australia
Australian men’s hair salon and barbershop brand Men’s Culture has recently opened a new salon in Sydney. The now two-salon brand has again trusted the...
May 25, 2021
Uncommon Store, The Huyndai Seoul, South Korea
Leveraging Amazon Web Services and other technology, a new cashierless convenience store concept, Uncommon Store, is now open in the massive, new The Huyndai Seoul...
May 14, 2021
Jú Café, Chengdu City, Sichuan Province China
Located on the ground floor of a rather dreary and worn-out residential building, the cute Jú Café is a happy addition to the well-established residential...