Luxury jewelry and giftware stores are waking up. They have been as traditionally stuffy as banks in their design, but their globe-trotting clientele is demanding an upgrade. Bored out of their minds, they want an edge, a spark, a something, to break up the monotony and to add some interest.
We’ve featured a few, including Octium in Kuwait,- Podium Paris and Solange Azagury-Partridge London and here is another to add to that list: The two-level Faraone jewelery boutique in Milan, on Via Montenapoleone, envisioned by architect Massimo Iosa Ghini. whose retail design work includes showrooms for Maserati and Ferrari.
At Faraone, his subdued, metallic setting for the items on display symbolizes the precious-metal setting of a ring or pendant that sets out the stones, engraving and minute details.
There is also a cool, retro factor, reminiscent of the mysterious estate jewelry areas in luxury department stores of the past. The soft nappa leather chairs and the tone-on-tone carpeting add to the feel of being inside a jewelry box. – Tuija Seipell.