From its inception as a streetwear label,Diesel has demonstrated a strong social conscience, priding itself onthe connection to its humble creative, innovative roots. Founder RenzoRosso is still hands on at the label’s headquarters in Italy. Over the years, Diesel has initiated several projects designed to givesomething back to the community by inspiring them to create. The DIESEL WALLAward is one such project, which is still going strong. The awardbrings contemporary art to the masses by using public spaces to defineor re-interpret the surrounding territory. Young artists are encouragedto express their ideas, which, if selected, will end up on the Diesel Wall’ in either Berlin or Milan. Last year’s awardreceived more than 1200 submissions. by Billy T
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