Consider it an antidote to the mass-produced ‘designer’ fashions of Target and Wal-Mart. CoLab, an eyewear accessory collaboration, hand selects talented ‘street artists’ from all over the world to become CoLab professors. These wisemen of design infuse their artistic aesthetic into the humble sunglass frame, creating a tantalizingly unique summer accessory.
CoLab is a brand-new venture out of Sydney with the aim of creating matchless art disguised as fashion. For the Spring/Summer 2007 season, CoLab invited Perks and Mini (PAM) of Australia, EBoy of Germany, Geoff McFetridge of the US, Rockin’ Jellybean of Japan, and Neasden Control Center of the UK into their ‘Colaboratory’ to create inspired eyewear. Each pair will be sold as a limited edition, with no more than 1000 pairs of each design sold. Come next season, CoLab will select an entirely different slew of artists.
Each artist has contributed anywhere from three to five designs, culminating in a CoLab portfolio of 20 sunglass designs. Despite the commerciality of fashioning art into sunglasses, the project is inherently appealing to the underground artist as CoLab dictates: ‘There is no constraint, no rules to follow, no target market to appease.’
The designs intimately reflect this freedom, from blue goggle-shaped ‘Eyes’ frames by PAM, to decal-ridden EBoy shades, to vintage inspired oglers by Rockin’ Jellybean.
The tragically hip lenses can be found through worldwide stockists,most notably, Paris’s Colette, which became CoLab’s first global stockist in January of this year.
In its distinctive pursuit, CoLab has created a brand without a brand —a welcome respite to those be leagured by the choice: Ray-Bans or absurdly-priced ‘designer’ shades. By L. Harper
June 3, 2021
MUD Residence, Oud-Heverlee, Belgium
When Sophie and Frank De Jonghe were given the opportunity to buy their neighbour’s property, they didn’t hesitate even for a moment. Initially, they intended...
June 1, 2021
MW Apartment, Recife, PE, Brazil
The darker and bulkier, more tropical aspect of Brazilian mid-century modernism is currently under our radar. Compared to its Scandinavian, European or North American counterparts,...
May 31, 2021
Men’s Culture MLC Centre – Sydney, Australia
Australian men’s hair salon and barbershop brand Men’s Culture has recently opened a new salon in Sydney. The now two-salon brand has again trusted the...
May 25, 2021
Uncommon Store, The Huyndai Seoul, South Korea
Leveraging Amazon Web Services and other technology, a new cashierless convenience store concept, Uncommon Store, is now open in the massive, new The Huyndai Seoul...
May 14, 2021
Jú Café, Chengdu City, Sichuan Province China
Located on the ground floor of a rather dreary and worn-out residential building, the cute Jú Café is a happy addition to the well-established residential...
May 10, 2021
Lee Broom’s Second Home – A Tribeca Penthouse, New York, USA
We are always looking for balance. That elusive poise where everything belongs and nothing is missing. There is no definition for it. Certainly not in...
May 2, 2021
MTR Residence by Alain Carle, Mont-Tremblant – Québec, Canada
Once in a while, we encounter a space or structure that we end up describing with one version or another of “this is a place...
April 29, 2021
Office by Framework Studio For Family Business – Amsterdam, The Netherlands
Return to the office or not? As organizations and their employees contemplate this post-pandemic dilemma, one can only hope that while offices were empty, much...
April 15, 2021
Barwon Heads House, Victoria, Australia
A couple of young professionals living in Melbourne was looking to purchase a primary home in which to enjoy a more relaxed lifestyle. They found...
April 3, 2021
Weekend Music Playlist 35
March 29, 2021
Kämp Hotel Bar, Helsinki Finland
“My dear Aino, how would I know? I am a composer, not a fortune-teller.” This quote by Finnish composer Jean Sibelius in the 1890s is...
March 28, 2021
Sagaponack Modern Weekend House, Long Island, NY, USA
Sagaponack is one of the most expensive areas of the Hamptons, the famous seaside playground of New York’s elite at the East End of Long...