Call it buzz, guerrilla, viral, word-of-mouth, whatever – marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print ads so they are a good alternative in this economic climate. And even if the marketer had the money to spend on lavish conventional media campaigns, using guerrilla tactics appears frugal and smart and appeals to an audience that appreciates such attitudes.
If the guerrilla stunt works and gains news media coverage and serious online buzz, then it has also achieved the coveted third-party endorsement and peer-reviews that are so important to today’s consumers.
We’ve recently highlighted a few simple and clever examples of this in our advertising section. The most recent was the People as Fleas idea.
A similar large-scale floor sticker was used in January by a Swiss skydiving school. Their agency, Wirz/BBDO Switzerland, managed to execute a simple idea that achieved media coverage and is still making the online rounds. The images of the city skyline make it extremely clear what Swiss Skydive.org can do for you. – Tuija Seipell
May 26, 2023
Renovation of A. Quincy Jones’s Smalley House, Holmby Hills – Los Angeles, USA
In 2006, when philanthropist and gallerist Shulamit Nazarian bought the famous Smalley House designed by A. Quincy Jones in 1973 on Holmby Hills in Los...
May 22, 2023
Loft Renovation, Marais, Paris, France
When we first saw the recent loft renovation project by the Parisian design firm Agence Véronique Cotrel we knew we needed to find out more. The...
May 11, 2023
NM Restaurant, Oviedo, Asturia, Spain
Barcelona-based Hazard Studio founder Alfredo Rodriquez has created a tiny puff ball of a restaurant, NM in the revitalized El Vasco Station shopping centre located in...
April 12, 2023
Socca Bistro, Mayfair, London, UK
Lyon, France-born, two-Michelin-star chef Claude Bosi has opened a new culinary enterprise, Socca, located on Mayfair’s South Audley Street in a Grade II-listed building. Socca describes its...
April 10, 2023
G.Bar Brave Beauty Salon, Kyiv, Ukraine
Starting a business at any time is risky and challenging. Starting one in particularly uncertain times is doubly so. But starting one when your country...
April 9, 2023
Officine Universelle Buly Boutique, Kobe, Japan
The LVMH-owned French beauty brand Officine Universelle Buly has recently opened yet another boutique in Japan. It was designed by the brand’s co-owner and creative director...
April 6, 2023
Ichi Station Sushi Bar, Milan, Italy
Designed by creative director Ana Hern of Valencia, Spain-based Masquespacio, the latest outlet of the Ichi Station sushi bar chain is located in a historic...
April 5, 2023
Chicos Restaurant, Tbilisi, Georgia
With its long, turbulent history, Tbilisi, the capital and largest city of Georgia, is today a truly multicultural city and an eclectic mix of ancient,...
April 3, 2023
Family Retreat, Big Sky, Montana, USA
Located about an hour’s drive from the western entrance to the Yellowstone National Park, the recreational residence of a young family of six is a...
February 7, 2023
Pacific Ocean Villa, Malibu, California, USA
Mixing several components relevant to the owners and highlighting the surrounding nature, interior designer Marc Berger of Los Angeles-based Hunterhouse Design, has created an informal...
February 4, 2023
Into The Forest II – Jan Lenhardt
German-based photographer Jan Lenhardt often seeks nature as the subject of his work. In this piece, we’re again plunged into the depths of the forest,...
January 24, 2023
Modernized Georgian Colonial Farmhouse, East Hampton, Long Island – New York
When Jordan Carlyle and Mario Margelist tired of constant commuting – Marglist commuted from Switzerland to New York – and the hectic life of New...