Call it buzz, guerrilla, viral, word-of-mouth, whatever – marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print ads so they are a good alternative in this economic climate. And even if the marketer had the money to spend on lavish conventional media campaigns, using guerrilla tactics appears frugal and smart and appeals to an audience that appreciates such attitudes.
If the guerrilla stunt works and gains news media coverage and serious online buzz, then it has also achieved the coveted third-party endorsement and peer-reviews that are so important to today’s consumers.
We’ve recently highlighted a few simple and clever examples of this in our advertising section. The most recent was the People as Fleas idea.
A similar large-scale floor sticker was used in January by a Swiss skydiving school. Their agency, Wirz/BBDO Switzerland, managed to execute a simple idea that achieved media coverage and is still making the online rounds. The images of the city skyline make it extremely clear what Swiss Skydive.org can do for you. – Tuija Seipell
June 3, 2021
MUD Residence, Oud-Heverlee, Belgium
When Sophie and Frank De Jonghe were given the opportunity to buy their neighbour’s property, they didn’t hesitate even for a moment. Initially, they intended...
June 1, 2021
MW Apartment, Recife, PE, Brazil
The darker and bulkier, more tropical aspect of Brazilian mid-century modernism is currently under our radar. Compared to its Scandinavian, European or North American counterparts,...
May 31, 2021
Men’s Culture MLC Centre – Sydney, Australia
Australian men’s hair salon and barbershop brand Men’s Culture has recently opened a new salon in Sydney. The now two-salon brand has again trusted the...
May 25, 2021
Uncommon Store, The Huyndai Seoul, South Korea
Leveraging Amazon Web Services and other technology, a new cashierless convenience store concept, Uncommon Store, is now open in the massive, new The Huyndai Seoul...
May 14, 2021
Jú Café, Chengdu City, Sichuan Province China
Located on the ground floor of a rather dreary and worn-out residential building, the cute Jú Café is a happy addition to the well-established residential...
May 10, 2021
Lee Broom’s Second Home – A Tribeca Penthouse, New York, USA
We are always looking for balance. That elusive poise where everything belongs and nothing is missing. There is no definition for it. Certainly not in...
May 2, 2021
MTR Residence by Alain Carle, Mont-Tremblant – Québec, Canada
Once in a while, we encounter a space or structure that we end up describing with one version or another of “this is a place...
April 29, 2021
Office by Framework Studio For Family Business – Amsterdam, The Netherlands
Return to the office or not? As organizations and their employees contemplate this post-pandemic dilemma, one can only hope that while offices were empty, much...
April 15, 2021
Barwon Heads House, Victoria, Australia
A couple of young professionals living in Melbourne was looking to purchase a primary home in which to enjoy a more relaxed lifestyle. They found...
April 3, 2021
Weekend Music Playlist 35
March 29, 2021
Kämp Hotel Bar, Helsinki Finland
“My dear Aino, how would I know? I am a composer, not a fortune-teller.” This quote by Finnish composer Jean Sibelius in the 1890s is...
March 28, 2021
Sagaponack Modern Weekend House, Long Island, NY, USA
Sagaponack is one of the most expensive areas of the Hamptons, the famous seaside playground of New York’s elite at the East End of Long...