Call it buzz, guerrilla, viral, word-of-mouth, whatever – marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print ads so they are a good alternative in this economic climate. And even if the marketer had the money to spend on lavish conventional media campaigns, using guerrilla tactics appears frugal and smart and appeals to an audience that appreciates such attitudes.
If the guerrilla stunt works and gains news media coverage and serious online buzz, then it has also achieved the coveted third-party endorsement and peer-reviews that are so important to today’s consumers.
We’ve recently highlighted a few simple and clever examples of this in our advertising section. The most recent was the People as Fleas idea.
A similar large-scale floor sticker was used in January by a Swiss skydiving school. Their agency, Wirz/BBDO Switzerland, managed to execute a simple idea that achieved media coverage and is still making the online rounds. The images of the city skyline make it extremely clear what Swiss Skydive.org can do for you. – Tuija Seipell
December 7, 2022
Sculptural Water Slides by Splinterworks, Bath, UK
Water slides have finally grown up. Bath, United Kingdom-based Splinterworks is creating stunning grown-up water slides that resemble outdoor sculpture more than they resemble traditional...
November 24, 2022
Bass Coast Farmhouse, Victoria, Australia
The form is indisputably farm-like. So, do we care that the house is not on a farm, neither are the owners farmers? No we don’t,...
November 23, 2022
Aesthé, Marais, Paris, France
Aesthe is a Parisian aesthetic medical centre that is minimalist to the extreme yet it also exudes warm and inviting elegance. It is a fully...
November 23, 2022
Parrilla House, Armadale, Melbourne, Australia
Melbourne-based architecture firm Powell & Glenn has designed a stunning home for a couple and their three children with outdoor-living as one of the key...
November 21, 2022
Moos Bar & Café, Spaarndammerbuurt, Amsterdam, the Netherlands
With designers and architects tripping over themselves to interpret the latest, popular trends – often at the urging of their clients – it is easy...
November 14, 2022
Yuputira, Mariko Mori Residence, Miyako Island, Japan
Japanese multidisciplinary artist Mariko Mori (b. 1967) reminds us in many ways of another Japanese female multidisciplinary artist, the 93-year-old Yayoi Kusama. Both are eccentric...
November 2, 2022
Bermagui Beach House, New South Wales, Australia
There are places for which the only suitable description is “a place to breathe.” Over the years, we have featured quite a few of these...
October 25, 2022
Cases de Son Serra, Bunyola, Mallorca, Spain
Serendipity, good luck and a great deal of trust and courage were all needed to make this elegant restoration of a century-old traditional Mallorcan possessió or...
October 23, 2022
Jake Arnold Restoration Of A 1951 House, Beverly Hills, California, USA
It is not news to The Cool Hunter readers that we value tasteful restorations. We believe that new and flashy and complicated is easy. Restored...
October 6, 2022
Stone Soul House, Melbourne, Australia
Husband and wife, Kathryn Robson and Chris Rak, founders of the Melbourne-based Robson Rak architecture and interior design practice, have recently completed their most demanding...
September 21, 2022
Mi Pan Bakery, Mexico City, Mexico
We love bakeries. And we especially love bakeries with a true sense of design and style. We have written about bakeries for almost two decades...
August 3, 2022
Äng, Ästad Vingård Restaurant, Tvååker, Sweden
Rehousing their Michelin-starred restaurant Äng into a starkly minimalist glasshouse is the latest development at Ästad Vingård winery . The owners, the Carlsson siblings, continue to...