Call it buzz, guerrilla, viral, word-of-mouth, whatever – marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print ads so they are a good alternative in this economic climate. And even if the marketer had the money to spend on lavish conventional media campaigns, using guerrilla tactics appears frugal and smart and appeals to an audience that appreciates such attitudes.
If the guerrilla stunt works and gains news media coverage and serious online buzz, then it has also achieved the coveted third-party endorsement and peer-reviews that are so important to today’s consumers.
We’ve recently highlighted a few simple and clever examples of this in our advertising section. The most recent was the People as Fleas idea.
A similar large-scale floor sticker was used in January by a Swiss skydiving school. Their agency, Wirz/BBDO Switzerland, managed to execute a simple idea that achieved media coverage and is still making the online rounds. The images of the city skyline make it extremely clear what Swiss Skydive.org can do for you. – Tuija Seipell
June 24, 2022
Can Brut villa, Ibiza, Spain
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Beach Café, Busan, South Korea
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At The Window/Table – Diana Sosnowska
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Prime Seafood Palace, Toronto, Ontario, Canada
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Barn-Inspired Residence, Hudson Valley, New York State, US
Magic can result when architect and client have known each other for two decades and when both are willing to take the time to consider...
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Private Reading Room, Xuhui District, Shanghai, China
A vast book collection and a trusting friendship between designers and their client helped turn cramped ground-floor rooms into a sun-filled, tranquil private reading room....
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Casa Aire Mountain Retreat, Medellín, Colombia
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Beach House Overhaul, East Hampton, New York, USA
The shingle-clad East Hampton beach house, located on the coveted Further Lane, has an illustrious celebrity-amplified past as do so many in the area. It...
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Canyon House Restoration, Brentwood Park, Los Angeles, California, U.S
In interiors, we are not fans of subdued and prissy nor decorative and antique-filled. When we saw the first images of the Californian Canyon house...
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The Library, Showroom For luxury Car Collection, Wan Chai, Hong Kong
Owning any kind of car today is questionable. Owning a whole collection of luxury cars even more so. But there is no denying that the...