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Opening Ceremony has relocated its flagship store from Shibuya to Omotesando to the home of street fashion on Cat’s Alley. The new Tokyo flagship store sees OC founders Humberto Leon and Carol Lim realise yet another temple to their love of out-of-the-box fashion.
Alongside neighbours such as Ragtag, Burton and Paul Smith Jeans, the new store is 1200 square-metres (12,917 sq.ft.) over four themed floors (rather than Shibuya’s much larger eight-floor store).
The interior reflects the younger, edgier fashion crowd that swarms Harajuku’s streets each weekend and the stock has a strong Tokyo flavour with special collections by Yoko Ono, Dallas-born, Tokyo-based Kiko Mizuhara and OC favorite Chloe Sevigny. A pastel palette of lilacs, pinks and baby blues is offset by neon, wild cabinetry, Ben-Day dots and Pop Art inspired staircases.
Each floor showcases Opening Ceremony’s unmistakable fashion edit; high-fashion plus cult brands including Alexander Wang, Carven, Christopher Kane, Phillip Lim and Proenza Shouler mixed in with the Opening Ceremony clothing lines, fresh, up-and-comers and their perfume collaboration with Le Labo.
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The zoological-themed floor features ostriches, llamas and striking wooden horse jewelry cabinets showing off limited edition pieces.
The store is unmistakably Tokyo-style and there is a reason why retailers are looking to Tokyo and the OC founders for inspiration. Leon and Lim’s have their fingers on the pulse of global fashion, they collaborate with the likes of Martin Margiela, Adidas and Rodarte whilst revitalising the Kenzo fashion house. And still manage to kit Beyonce out in custom Kenzo. – Emily Ross
