UK-based shoe and accessory retailer Kurt Geiger has been rolling out its new retail store concept in the UK and around the world with the help of its long-time collaborators at Found Associates of London.
Kurt Geiger’s flagship store and headquarters at 198 Regent Street in London’s West End is a glamorous shoe emporium within a five-storey historically protected building.
Red carpet covers the ramp leading to the men’s department, and it also links visually to the red glass walls at the rear of the store. The walls are lined with dark grey glass shelves forming a beautifully formal ‘library of shoes.’
Mirrors and glass, and the colours red, white and black create the entire visual structure of the store, allowing the shoes to remain the main focus. The Kurt Geiger Regent Street store occupies 2,800 square feet (260 square meters) of space.
The other main store in London, the 4,000 square-foot (371 square meters) Covent Garden store, is a maze of mirrors circling around a massive staircase.
The mirrors, distorting the space and creating infinite reflections, are all the props that are needed to create a luxurious, fantastical environment.
This Covent Garden store received RetailWeek’s 2011 Fashion Retail Interior of the Year award.- Bill Tikos
