Simple ideas meticulously executed make a big impact in Glocal Design Magazine’s trade show booth presented at the May 2011 Habitat Expo in Mexico City.
The 258 square-foot (24 square meter) exhibit was created by Mexico City-based ROW Studio, a partnership between Álvaro Hernández Félix, Nadia Hernández Félix, Alfonso Maldonado Ochoa.
The sponsor of the construction and material for the booth was Masisa Mexico, a leading manufacturer of MDF panels in Latin America. Masisa was looking to showcase the versatility of its 15mm DecoMDF Masisa panel, covered on both sides with a decorative foil in a wide range of colours and designs.
We love the way ROW’s creative team of Luis Larumbe and Daniel de Leon used fluid and undulating forms making the hard material seem pliable and inviting. We also love the use of colour, and the cocoon-like enclosure – all fitting qualities for a design magazine. – Tuija Seipell.
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