June 3, 2010

Indoor Drive-In Experience by The Cool Hunter/Access Agency

A year in the making, the new TCH marketing agency ACCESS AGENCY has been busy talking to global brands in every major city. We are setting up to unveil our latest creation for innovative brands — the indoor drive-in cinema.

It is a super-charged, branded experience unveiled throughout the year in different cities with a unique mix of brands collaborating in each city.

In some cities, it will be branded Mini to unveil a new model (the Crossover). In others, it will be film studios launching the latest cinematic 3D release, or toy, electronics and beverage brands introducing their coolest, hottest innovations.

Each event will be completely custom-branded with its unique mix of participating brands and each experience will be completely unique to the audience.

We’re unveiling it here now for TCH readers so that you can get a preview of what it will look like.

This branded experience, and many others we have created, are our response to what we see as a mind-numbing sameness across the brands that we encounter. We are approached daily by global brands who want exposure on TCH, yet they seldom offer anything that would make you stop.

Today’s branded world is global, demanding and ruthlessly honest about what is — and especially what is not – new, extraordinary, different, unique, surprising, bold, cool. Ordinary, bland experiences don’t cut it. They turn into YouTube parodies, or worse, are ignored completely. We tell brands to not waste their money on ‘creating’ what has already been created. We’ve seen most of it somewhere already. As have our readers.

TCH’s reason for being has always been based on our passion for innovation, and for sharing with the world the real, exciting ideas we find as we sift through the masses of ideas we encounter – from design, architecture, travel and any other area. Over the years, we have developed a clear sense of what works and what doesn’t. We have understood that ideas are only as good as the execution, which is why we have gathered a global team of creative talent to not only come up with new branded ideas but to execute them with professionalism and finesse. That’s what ACCESS is all about.

We created it to meet the need that we encounter every day – the need to stand out in the sea of sameness. We know it is not easy. We know it is not common. And we know it is possible.

Brands wanting ACCESS experience- get in touch

Here’s a glimpse at what we are working on.