December 9, 2019

The Cool Hunter Store – South Melbourne

We’ve moved!… ‘The Cool Hunter Store’, our antidote to those tedious shopping experiences, can now be found on Coventry Street in South Melbourne AND as a pop-store in Fitzroy’s buzzing Brunswick Street (Until 5th Jan 2020).

For those not familiar with our store or past pop-up spaces, imagine a retail-gallery hybrid, a place where you might not necessarily need to buy anything from but need to immerse yourself in for the sensory experience anyway. What started as an experiment in 2014 off the back of one of our featured events has now been a fixture in the Melbourne retail scene for 4 years with a commitment to keep going so long as it remains interesting to both our customers and ourselves.

Meticulously curated by The Cool Hunter team, everything in-store is for sale; art, lights, books, gourmet foods, fashion accessories and so on. Guided by the principle of needing to keep everything fresh and exclusive, we strive to change our selection regularly so that visiting our store is an interesting experience every time and stocked with goods that can’t be found anywhere else.

We get it, as shopping has become more and more monotonous, with mind-numbing sameness across airports, high streets, shopping centres and brands, there seems little point in getting excited about walking into any store. So we know we’ve set the bar high.

But we also know that the sameness is the result of brands, stores and managers choosing to be followers rather than leaders. It is so much easier to produce and sell products in the same colours, styles, and materials as everybody else. They all go to the same trade shows, same fashion shows, same predictable sources – so is it any wonder that the result is dull and boring?

Our approach is different, sometimes risky, and far more time-consuming but we’re trying to un-bore ourselves here, too. We hope that as a result, we will be able to offer our guests a worthwhile experience in return.