Obama/McCain – The Coloured Race

It’s just days away from one of the most anticipated US federal elections in history and both sides are plowing into spin overdrive. Which is why we love this amazing original advertisement that has succeeded in doing what most politicians don’t – cut through the crap in a single succinct moment.
Created by creative director – Tor Myhren from Grey NYC, the posters slice through the race issue between candidates -acknowledging that much of this campaign has predictably but stupidly been re-cast as a battle between black and white. Myhren’s powerful imagery rightly implies that this is all just distraction, seeking to refocus our attention onto what really matters – the issues.
Even before the results are in, the posters have become collectors items, with New Yorkers unable to help themselves from swiping them off the streets. – Lisa Evans