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Le Mistral Gift Shop in Tokyo


Like its namesake, the Paris-Nice express train of the 1950s, Le Mistral gift shop in Tokyo is precise and orderly.


With its navy blue base colour and strict visual rules reminiscent of a dapper railway uniform, the interior is an effective vessel to display the tightly (strictly) edited selection of gift items from around the world.


Designed by Jumpei Matsushima of JP architects, the 61 square-meter (656 sq.ft.) shop is also thoroughly Japanese in its sparse colouring and its neat and exact (precise) division of space in ever-repeating rectangles.


By giving clear rules (in both meanings of the word), the plan allows daily changes to the displays without disturbing the balance and orderliness of the overall look.


Everything in the store, from furniture and fixtures to the actual merchandise, lines up with the grid that originates from the building’s structural frame. – Tuija Seipel.

 

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