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Joseph Cheaney Flagship Store – London


Those of us who are tired of throwawayism and of pointlessly amassing closetfuls of disposable footwear, are starting to pay serious attention to the kind of shoe quality that only true expertise and attention to detail can produce.
Voting with our wallets, we’d rather shop once a year and obtain something that is beautiful, durable and worth the high price, than keep throwing our money – and shoes – away season after season. Traditional men’s shoe makers Joseph Cheaney and others like them are thriving today because they give us what we want.


If you have been making fine men’s’ shoes since 1886 in Northamptonshire, the region known for high-quality English shoemaking, you have the history, traditions and expertise to claim top-price for your product today.
Capitalizing on the demand of high-quality, customized, hand-made men’s footwear Joseph Cheaney has turned its fortunes around in the past five years, since cousins Jonathan and William Church, fifth-generation shoemakers themselves, bought the brand.


The brand is thriving not just in London, where five stores have opened in five years, but also in China, Japan, continental Europe and Russia.
Although it is hip and contemporary, Joseph Cheaeny’s impressive new flagship fits perfectly on London’s Jermyn Street that dates back to 1664 and is known for British artistry and craftsmanship, especially for the finest men’s tailors, shirt makers and suppliers of leather goods.


The designers at Checkland & Kindleysides used history, tradition and craftsmanship as their guides for the store design, creating an environment that inspires exploration and helps patrons appreciate the skill and care that goes into making every pair by hand.


The front of the store highlights the factory and the process of making each pair. Many features of this area echo the factory in Northampton, including metal-framed screens, paneled ceiling and painted brick. In the center sit a 1:100 scale model of the Cheaney factory and a display of how genuine Cheaney shoes are made.


The second area of the store feels like a traditional boardroom with leather seating and the portraits of the founders looking down sternly from the walls.
Our favourite features are the white peg-board walls, the rows of wooden shoe lasts and the exquisite inky-blue colour on some of the walls.


Checkland & Kindleysides is a 30-year-old, London-based design studio with a retail client list that includes Wrangler, Dr.Martens, Levi’s, Timberland and Converse. – Tuija Seipell

 

 

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