We’ve often wondered how certain high-end brands manage to maintaintheir global exclusivity specially as the number of millionaires andbillionaires continues to skyrocket. Drive down prominent streets inBeverly Hills, Dubai, London and you’re certain to pass more than ahandful designer Italian and German sportscars. Chances are the valetparker at your local Ritz Carlton will have sat behind the steeringwheel of cars totaling more money than most of us could only dream ofmaking in a lifetime.
Thankfully the expert minds at Ferrari have devised a plan nearlyguaranteeing you’ll have a difficult time parallel parking between thesame Ferraris your neighbours are driving around town. Ferraricustomers are undoubtedly accustomed to getting what they want out oftheir cars, but now the ability to add personalisation has becomeparamount – and here’s all you need to know:
Book a trip to the Ferrari factory in Maranello, Italy where you willmeet with a consultant in a special dedicated atelier area. Rivaling a personal fitting by Valentino for the Oscars, yourconsultant will welcome you to the new One-To-One PersonalisationProgram where you will design your own Ferrari 612 Scaglietti,accessory by accessory, detail by detail.
The front-engined rear-wheel drive flagship Ferrari 612 Scaglietti isthe only two-door four-seater in the line. The 612 is available withFerrari’s SuperFast gearbox that allows a driver to shift the paddleshifters located on the steering column in an astonishing 100milliseconds. Whilst shiftting away, the V12 is capable of reaching topspeed of 320 kph.
The new model comes complete with an electrochromic panoramic roof thatcovers the length of the top of the cabin. With a turn of a knob, theentire ceiling changes from opaque to translucent, instantly adjustingthe level of sunlight that may penetrate the interior.
OK, so we’ll admit that Ferraris are not quite as common as we makethem sound, but we’re also sure it’s refreshing for some of you to knowthat with the assistance of a personal design consultant, you can soonbe cruising the streets in a truly unique Ferrari. By Andrew J Wiener
February 12, 2018
Ring House, Agia Galini, Crete, Greece
Between 2012-2013 Athens, Greece-based decaACHITECTURE designed the concept and master plan for a stunning three-building compound, Galinis Gorges,...
February 8, 2018
De Waterhond, Sint-Truiden, Belgium
Offices are so last decade. Everyone is a free agent now – especially in the so-called creative fields – and telecommutes, works from home, at cafes...
February 5, 2018
MaMa Kelly, Amsterdam, The Netherlands
If you don’t like pink – the so-called Millennial Pink or any other hue of it – or if you don’t like chicken or lobster, then MaMa...
January 12, 2018
Gaga Chef Restaurant, Shenzhen, China
A large, new restaurant, Gaga Chef, is turning heads in Shenzhen, China. Not only is the interior elegantly understated, the Gaga (Shenzhen GAGA...
January 8, 2018
Franchise Freedom – BMW and Studio Drift at Art Basel Miami Beach (Partner Content)
Many of us have watched the spectacular formations that small migrating birds such as swallows and starlings form in the sky. In a miraculous...
December 29, 2017
Roman and Williams Guild, New York
We are all getting tired of clinically sterile, copycat concept stores that seem lifeless and completely void of adventure, story or history. And the...
December 24, 2017
Nikunotoriko Restaurant, Tokyo, Japan
Just show us a description of a restaurant, store or hotel that includes the words “authentic experience” and “unique environment” – usually...
December 16, 2017
North Audley Cantine – Mayfair, London, UK
This has certainly been the year for 1940’s Hollywood vibe in bars and restaurants. Pastel pink hues, plush velvet upholstery, curvy shapes and shiny...
December 15, 2017
Central Park Duplex, New York
Manhattan’s Upper East Side with a view of Central Park – these are not the typical location descriptions of a home for a family of five. Unless...
December 13, 2017
Vinos & Viandas Wine shop – Spain
We love design that makes a clear statement. Not a pretentiously pompous statement, but a statement that is deeply relevant to the project, has an...
December 7, 2017
TCH Xmas Gift Guide
Whisky glasses, decanter, brass sculpture 2018 Diaries, candle and perfume Animal money boxes - In-store only Ted Pim Flower oil...
November 28, 2017
Stone Residence in Urbino, Italy
Architects Alice Gardini and Nicola Gibertini of Rimini, Italy-based GGA Gardini Gibertini Architetti have created an elegant single-family home...