We’ve often wondered how certain high-end brands manage to maintaintheir global exclusivity specially as the number of millionaires andbillionaires continues to skyrocket. Drive down prominent streets inBeverly Hills, Dubai, London and you’re certain to pass more than ahandful designer Italian and German sportscars. Chances are the valetparker at your local Ritz Carlton will have sat behind the steeringwheel of cars totaling more money than most of us could only dream ofmaking in a lifetime.
Thankfully the expert minds at Ferrari have devised a plan nearlyguaranteeing you’ll have a difficult time parallel parking between thesame Ferraris your neighbours are driving around town. Ferraricustomers are undoubtedly accustomed to getting what they want out oftheir cars, but now the ability to add personalisation has becomeparamount – and here’s all you need to know:
Book a trip to the Ferrari factory in Maranello, Italy where you willmeet with a consultant in a special dedicated atelier area. Rivaling a personal fitting by Valentino for the Oscars, yourconsultant will welcome you to the new One-To-One PersonalisationProgram where you will design your own Ferrari 612 Scaglietti,accessory by accessory, detail by detail.
The front-engined rear-wheel drive flagship Ferrari 612 Scaglietti isthe only two-door four-seater in the line. The 612 is available withFerrari’s SuperFast gearbox that allows a driver to shift the paddleshifters located on the steering column in an astonishing 100milliseconds. Whilst shiftting away, the V12 is capable of reaching topspeed of 320 kph.
The new model comes complete with an electrochromic panoramic roof thatcovers the length of the top of the cabin. With a turn of a knob, theentire ceiling changes from opaque to translucent, instantly adjustingthe level of sunlight that may penetrate the interior.
OK, so we’ll admit that Ferraris are not quite as common as we makethem sound, but we’re also sure it’s refreshing for some of you to knowthat with the assistance of a personal design consultant, you can soonbe cruising the streets in a truly unique Ferrari. By Andrew J Wiener
August 22, 2016
Green Is In
Green is in. In more ways than one. We are seeing more plants and greenery in designer homes, hotels, restaurants, offices and public spaces than ever...
August 21, 2016
CJ Hendry – Bronzed Trophy Series
New York-based Australian artist, CJ Hendry is dipping again. After her famous work based on dipping a pair of Nike Air Mags in black paint,...
August 18, 2016
Maike Metals Commodity Exchange Center, Xi’an, China
China’s Maike Metals Group’s MCEC Midwest Commodity Exchange Center is an impressive set of three towers connected at the base by a joint...
August 13, 2016
Gwen Restaurant & Butcher Shop, Hollywood
We are seeing chandeliers, marble, brass, tiled floors and plush furniture in more places now than ever before. Art Deco is coming back. Again. In LA,...
August 12, 2016
Palácio Chiado, Lisbon, Portugal
Turns out, Portugal’s capital, Lisbon, has been a party town for some time. As a celebrated example of excess, the 2nd Baron of Quintela and 1st Count...
August 9, 2016
Bonanza Roastery Café, Berlin, Germany
In its new flagship store, at Adalbertstraße 78 in Berlin’s Kreuzberg neighbourhood, Bonanza Roastery Café takes full advantage of the great space...
August 5, 2016
Brass Hands Sculptures
We are fascinated with the human hand. Long before Leonardo da Vinci created his exquisite studies of the expressiveness and functionality of the human...
August 4, 2016
Spotti Showroom, Milan, Italy
Spotti, the multi-brand furniture showroom at Viale Piave 27 in Milan, has since 1986 been the go-to place to find the latest and most interesting in...
August 3, 2016
Pink Room Bar, Kiev, Ukraine
Once again, to our surprise, we find ourselves drawn to a pink interior. This time, we are talking about Pink Room, a speakeasy-style bar in Kiev,...
July 31, 2016
Vyta Santa Margherita bakery, Florence, Italy
Vyta Santa Margherita bakery at Florence’s historical Santa Maria Novella railway station is a great example of how historical and modern...
July 28, 2016
Office P – Kiev, Ukraine
Perhaps it is just a coincidence or maybe we are onto something. This peachy-pink colour seems to be popping up everywhere. What astonishes us is the...
July 27, 2016
Leo’s Oyster Bar, San Francisco
At Leo’s Oyster bar in San Francisco, the first thing you notice is the custom wallpaper. Although it is slightly mad and prissy, this wall treatment...