After becoming one of the world’s hottest boutique botanical skincare ranges, the Australian-based Aesop brandis now making a name for itself in the world of innovative retaildesign, injecting a large dose of cool into the concept ofsustainability. If you thought the brand’s Melbourne “cardboard” concept store wasclever (all of the merchandising stands were made from recycledcardboard), you’ll love its brand new Adelaide “bottle” boutique. Thestore’s ceiling is crafted entirely out of recycled bottles, preciselyarranged in a wave pattern. Who said green had to be dowdy?
These new Australian stores are part of a big phase of expansion forAesop, which has also just opened boutiques in Paris and London’sswanky Mayfair. By Lisa Evans
August 21, 2017
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