When the annual London Collections fashion show opens, brands strive to out-do each other not just with their seasonal fashion shows but also with the parties and events.
This year, heritage menswear brand Thomas Pink offered up an unusual setting for the brand’s launch party at the venerable London’s Institute of Contemporary Arts. A cocktail bar made of paper.
Thomas Pink joined with the 170-year-old paper brand James Cropper to produce a stunning centerpiece bar for the launch of Pink’s London-inspired Fall/Winter 2015 collection.
Designer Sam Robins of design studio Flow Creation envisioned the white Corinthian columns and mouldings of the ICA, the pristine white men’s shirt and the White Kendal Manilla paper and created a free-standing bar with paper glasses, lamps and architectural detailing. At the end of the event, VIPs were handed pink pens so that they could leave their personal marks on the white paper surfaces. Tuija Seipell.
